A performance partner — not an agency, not a broker.
Closer Launch was built to fix one problem: the shared-lead model that treats every buyer like a number, and the agency model that charges a retainer regardless of result. We chose exclusive supply and skin-in-the-game pricing on purpose. The rest of the model follows from it.
A lead is only worth what it converts to.
Cost per lead is the wrong number to optimize. Contact rate and close rate are the real drivers of CPA, and the lead supply model is the biggest lever on both. We sell exclusivity because it's the cheapest way to move both numbers at once.
We're operators first. The team behind Closer Launch has run growth, performance ads, and operations for service businesses before building the current model — three product lines, all powered by the same Meta ads engine: lead supply for insurance agencies, lead supply for personal injury firms, and full ad-account partnerships for service operators already spending at scale.
- Creative beats targeting.Mediocre advertisers obsess over retargeting and audience tricks. The best operators put the work into hooks, copy, and offer architecture. Meta's algorithm is better than anything we'd hand-build.
- Specificity beats volume.Ten 10/10 buyer conversations outperform two hundred generic outbound touches. The same logic applies to creative, niche selection, and contract design.
- Day-one signal is the data.We don't hold ads alive hoping the algorithm figures it out. Day-one performance is the signal. Winners get variants and budget; losers get killed inside hours.
- Speed beats perfection on execution.Get launched fast. Spend the time on positioning, offer, and copy — the parts that compound. The rest is operational and reversible.
Three partners. One mandate.
Ryan founded Closer Launch and leads creative, ad strategy, and the offer architecture behind every campaign. His operating philosophy: the best advertisers obsess over creative, the mediocre obsess over targeting tricks.
Connor leads buyer partnerships, compliance, and go-to-market strategy. He owns the relationship with every law firm and agency we work with, end to end.
Reese leads marketing, performance tracking, and the data infrastructure behind every campaign. Every lead is attributed, every dollar is measured, every decision is backed by the dashboard.
See if there's a fit.
We take on a limited number of partnerships per vertical. Applications are reviewed within 24 hours.